Coca-Cola and McDonald’s Kick Off the 2010 FIFA World Cup™ with Limited Edition Coca-Cola Contour Glass Series

Bicycle Kick, Volley and Strike Your Way to Victory with 6 Different Colored Glasses Embossed with Official 2010 FIFA World Cup™ Football Figures

SINGAPORE, Monday 31 May, 2010 -- The Coca-Cola Company and McDonald’s Corporation have teamed up to celebrate the 2010 FIFA World Cup™ with their customers throughout Asia Pacific with a limited edition Coca-Cola Contour Glass series. For a limited time, consumers will be able to collect 6 different colored glasses, embossed with official 2010 FIFA World Cup™ football figures. Each glass carries a different football pose showing a bicycle kick, header, kick, save, volley and strike.

Once every 4 years, football fans everywhere come together to celebrate the world’s largest sporting event, the FIFA World Cup™. The tournament brings together the world’s finest football stars showcasing their skills to millions of fans worldwide on their way to lift the trophy.

McDonald’s kicks off the promotion regionally in May, giving fans the opportunity to collect their limited edition 2010 FIFA World Cup™ Coca-Cola Contour Glasses in time for the tournament. This year’s promotion will cover 19 markets - Australia, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, South Africa, Taiwan, Macau, Thailand, Pakistan, Indonesia and Pacific Island markets.

In Singapore, the promotion will kick off on June 3rd, whilst stocks last. The glasses will be available in over 110 McDonald’s restaurants islandwide and via McDelivery 24/7. A different design will be made available each week. The glass is available free with every large Extra Value Meal (excluding breakfast).

Andrew Hipsley, Vice President for Marketing, McDonald’s Asia Pacific, said “It is so exciting to be associated with events like the FIFA World Cup™, as it is literally center stage for a month once every 4 years. Everybody everywhere will be talking about it day and night - which is thirsty work! The 2010 FIFA World Cup™ Coca-Cola Glass will come in handy to a lot of people”.

McDonald’s supports football at the grassroot level in many Asia Pacific markets and has served as an official sponsor of the FIFA World Cup™ since the United States tournament in 1994. Coca-Cola is one of the longest-standing corporate partners of FIFA and an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950.

John Hackett, Coca-Cola Pacific Group Marketing, Customer and Commercial Director, said “The Coca-Cola Contour Glass is iconic and always very popular with consumers as a collector’s item. With the 2010 FIFA World Cup™ limited edition series there will be an unprecedented demand from fans. We hope consumers feel the fizz of the tournament and enjoy themselves even more through this promotion with McDonald’s”.

The Coca-Cola Contour
The Coca-Cola Contour Bottle has been a distinctive package and cultural icon for over 90 years. The Coca-Cola Contour Glass was developed by The Coca-Cola Company to combine the shape of the traditional bell soda glass developed by the Company in the 1930s, with the distinctive flutes of the Coca-Cola Contour Bottle. The distinctive shape has been patented as the first proprietary glass of The Coca-Cola Company and allows consumers to replicate the "ultimate drinking experience" found while enjoying Coca-Cola from the distinctive glass Contour Bottle.

The 2010 FIFA World Cup™ Coca-Cola Contour Glasses offered only at McDonald’s during this promotion continue this proud tradition.