COCA-COLA AND YOUTH VOLUNTEERS SPREAD
EARTH HOUR MESSAGE TO 20,000 HOUSEHOLDS

SINGAPORE, 27th March 2010 – Coca-Cola is partnering ECO Singapore to spread the Earth Hour, Every Hour message to 20,000 households this year.

Coca-Cola Singapore is partnering the Environmental Challenge Organisation (ECO) Singapore to educate a targeted 20,000 households around the island on how to conserve energy. ECO is a non-profit orgnisation that provides youths with opportunities for community work to improve the environment.

Volunteers will leave behind recycled paper bookmarks, designed and produced by Coca-Cola Singapore, with useful tips on energy conservation. The ‘earth evangelists’ will cover HDB flats in Feng Shan, Hong Kah, schools such as Damai and Siglap Secondary Schools, and malls such as Ion Orchard and City Square Mall.

Antonio Del Rosario, General Manager of Coca-Cola Singapore and Malaysia said, “At The Coca-Cola Company, we believe that beyond the quality of our beverages, consumers judge us on the quality of our character and the way we treat our people, our communities and our planet.

“A sustainable brand – one that endures for another 124 years – must also be a socially responsible brand.”

Back in the Coca-Cola office, the public education work continues with staff members attending a Lunch and Learn session to understand some of the company’s and plant’s energy saving initiatives. As in the previous year, lights at the Jalan Ahmad Ibrahim office and the bottling facility will be switched off during Earth Hour.

In a bid to incorporate more energy and climate saving initiatives into its systems, Coca-Cola Singapore changed all 319 metal halide bulbs in the warehouse and loading bay of its Tuas plant to energy saving light bulbs last year. This switch was done because the energy saving light bulbs consume 173W less energy than metal halide bulbs, but produce the same brightness. This change in bulbs has resulted in total savings of 260,604kW a year.

In 2009, Coca-Cola Singapore received a 3R Distinction Award in recognition of its efforts to reduce packaging in its plastic bottles. The Company did this by lightweighting and shortening the neck closures of its plastic bottles. These initiatives have resulted in savings of 203 tons annually in packaging material.

Coca-Cola Singapore also significantly reduced its carbon footprint earlier this year when the Sales Team moved their office from Tuas to Toa Payoh, just a 10-minute drive from town. In the past, when the Sales Team used to meet daily in the Tuas office, the team had to travel to Tuas in the morning from different parts of Singapore, and then disperse after the meeting to their designated sales areas. The team allocated to the East used to spend more than 2 hours travelling to and from the office every day.

This shift in office has not only reduced the amount of time spent travelling, it has also significantly reduced the amount of harmful exhaust fumes discharged into the environment.

Other Coca-Cola markets participating in the Earth Hour in the Pacific region include Australia, Hong Kong, Indonesia, Japan, the Philippines, Singapore, South Korea, Thailand and Vietnam. Some interesting activities include a lights out party in Indonesia and engaging power bloggers to promote Earth Hour and to write about energy conservation in South Korea.

The full list of Earth Hour activities happening around the region can be found in the appendix.

We invite interested members of the public to visit the Coca-Cola and ECO booth at the Esplanade Park from 5 – 8:30pm to learn more about energy conservation as well as make a pledge to save the earth.

APPENDIX: SUMMARY OF EARTH HOUR ACTIVITIES

Group office in Hong Kong:

• Switch off lights and non-essential lights in Times Square office • Build awareness across Pacific Group to over 2,000 company associates.
• Employee Communications: 4 weekly email blasts on Earth Hour and tips to saving energy at office and home, Earth Hour posters, Earth Hour video.
• Provide pledge cards for associates to write down what they will do on Earth Hour and display them in the office lobby.

Australia:

• Switch off the iconic Kings Cross Coke sign in Sydney (since 2007)
• Switch off head office lights & non-essential lights in bottling plants & manufacturing/ distribution facilities

Hong Kong:

• Go dark with major out-of-home adverts on 27 March.
• Raise awareness of the campaign at a Coke Zero event with local rock band Mr. on 27 March.
• Conduct a Dress Black Day to symbolize support on 26 March.

Japan:

• All administrative facilities will switch off all lighting for one hour.
• Major advertising boards / billboards and neon sign in the city will go dark
• A message will be sent to 8 million Coca-Cola park web site members to introduce the meaning of Earth Hour and encourage similar individual actions.
• Earth Hour banner linked to Earth Hour main website will be posted on the corporate website and to bottlers to raise awareness.

Korea:

• Leveraging power bloggers to reach out general public on the internet, provide Earth Hour information kit to both mommy & youth bloggers.
• Distribute Live Positively branded notebooks and bulb shaped candles so they can easily visualize their experience on ‘the Moment of Earth Hour’ on their blogs.
• Partnership with Environmental NGOs: WWF & Green Korea to introduce Coca-Cola Korea’s Earth Hour activities on official Korean site ‘earthhourkorea.org ‘ & Green Korea’s home page
• Product & novelty sponsorship for the street performance hosted by WWF on March 27
• Switch off the lights at head offices and 3 bottling plants and concentrate plant
• Lunch & Learn Session on the week of Earth Hour, “Why we should care about climate change?” by Green Korea, a Korea leading environmental NGO

Indonesia:

• Dedicate two LED billboards to feature a call-to-action ad for Earth Hour message from 22-26 March.
• Coca-Cola Indonesia will switch off the lights in three billboards in Jakarta City and Depok on the event day, as well as the lights in offices and bottling plants
• To further engage the public, 5,000 Earth Hour leaflets will be distributed to the public and sampling activities will be held in bustling areas in Jakarta before 27th March
• Participate in WWF event day in five big cities (Jakarta, Bandung, Jogjakarta, Surabaya, Denpasar).
• A lights out party to drive public awareness at Oval Park on 27 March.

Philippines:

• Switching off 8 metro manila billboards and 5 provincial billboards.
• A system-wide lights-off initiative in 22 bottling plants
• A sign-up sheet for associates who will be turning off the lights in their own homes
• A contest for best "lights-out" picture among associates.

Singapore:

• Partnership with ECO Singapore, a non-governmental organization (http://www.eco-singapore.org/) for two activations:
• Distribution of bookmarks, printed with a list of energy saving tips, to an estimated 20,000 households in Singapore. Volunteers will be going around to these households to teach home owners how to conserve energy, using these tips.
• ECO Singapore and Coca-Cola to set up a booth during the Earth Hour carnival to educate public on energy and climate saving initiatives and urge members of the public to pledge new actions to help reduce their carbon footprint.
• Turn off lighting in Singapore office and bottling facility during Earth Hour.
• A Lunch and Learn during the week of Earth Hour to educate associates on the plant's energy and climate saving initiatives.

Thailand:

• Coca-Cola (Thailand) Ltd. has been a main sponsor of Earth Hour for two consecutive years. In 2010, in addition to Bangkok, Earth Hour has expanded to other provinces across the country: Nonthaburi, Chaingmai, Phuket and Khon Kaen.
• Monetary support for "Witness Shot" including the publication of 500 Thai and 500 English books, state-of-art environmental friendly coolers showcase.
• Live Positively exhibition showcase
• Earth Hour campaign parade at Siam BTS station (Center of Bangkok) will be on 21 March. The 200 participants include BMA, WWF, celebrities from TV3 and 100 volunteers from Thailand Coca-Cola system.
• Earth Hour action day will be at Central World on 27 March from 8.30 - 9.30 p.m. Over 100 square meters are provided for Coca-Cola Live Positively exhibition and 10,000 Coke perfect serves.
• Coca-Cola candles will be provided to all Coca-Cola Thailand associates. Earth Hour theme is also utilized in Thailand "Happy Hour" on pay day of 25 March between 4.00 - 5.00 p.m. where all Thailand based employees will gather for a relaxing time with good food, fun games and prizes. They will share ideas on saving energy and reducing global warming.

Vietnam:

• Product sponsorship at Earth Hour event, and game stalls
• Personalized email to all Coca-Cola Vietnam staff with Earth Hour footer on Coca-Cola Vietnam email system from 22 – 26 March.
• Make Earth Hour candles distributed to all Coca-Cola Vietnam staff.